By looking at this image, ethos is portrayed through the company that published this image. Since the Lexus Company published this advertisement, people can realize that the image will stay true to its potential. Lexus is a well-known company for cars and they do make their products worth purchasing. This advertisement is meant to depict the car perfect because the Lexus motto is “The Pursuit of Perfection.”

Logos is shown in the image through the facts the company provided about the car. The car is meant to be the newest and best model of the company. The car is designed with a hand-stitched, leather-trimmed interior. The car is equipped with nineteen-inch alloy wheels, Brembo front brakes, driver-adjustable sport-tuned air suspension, and eight-speed transmission with race-inspired paddle shifters. These facts that the Lexus Company announced can be searched online and proven true.

Pathos can be found by reading the description that the image contains. Lexus is trying to convince people that by purchasing this car, people can have a memorable performance. This means that anyone will be able to have a best day in their lives if they purchase this car. The Lexus Company tries to prove to viewers that they will have an unforgettable time by showing that a person with this car will be able to have a beautiful girl with them. In another way, women can look at this image and believe that people with this car will always have a handsome man in it.

I believe the advertisement is effective because it convinces viewers that this car is the newest car. This car comes with brand new features that any other car does not have. Also, this image will persuade viewers that the car will instantly transform the owner of the car into a famous person. Anyone that sees another person with this car will be jealous because they do not have the car and beautiful girl.